Lucie has spent 30 years working within the PR industry, planning & executing strategies and campaigns for brands and individuals from all over the world. 
With a BA (Hons) degree in Public Relations, Lucie’s career began at the renowned Lynne Franks PR Agency, where she worked on a variety of consumer hair and beauty accounts, including the world famous hairdressing brand Vidal Sassoon, which at the time sponsored London Fashion Week. Whilst at Lynne Franks PR, Lucie was seconded to the client, global consumer conglomerate, Procter and Gamble, to manage and launch a fragrance for Giorgio Beverly Hills.  
A move then followed in house to L’Oreal Professional, to manage the PR department for the umbrella of professional haircare products.

A few years later, Lucie moved back to an agency, Bell Pottinger Good Relations, to manage the consumer haircare account Pantene Pro-V. After several years, Lucie was asked to run the in house PR department within Vidal Sassoon, to oversee the PR for their global salons and creative directors.
After a short break to have her children, for approx 5 years, Lucie volunteered with the British arm of an International Soup Kitchen Charity. Lucie helped to organise, fundraise and co-chair their large scale, annual fundraising dinners. 
It was from this point that Lucie saw the worthwhile and fulfilling role that charity work provides, especially when possible to physically see the difference made from such vital work.
For the following 10 years, Lucie worked with an International Grant Giving Charity, to co-chair and organise all that is involved in their annual fundraising dinners, from concept creation of appeal videos, to overseeing the marketing strategy and creating a blue print for future large scale fundraising events. 
Continuing with charity, for the following 4 years, Lucie worked with the children’s entertainment charity Spread a Smile, where she managed and organised countless celebrity visits for patients and families, whilst simultaneously working with brands for commercial collaborations, and pitched to relevant business for marketing and financial support.
After receiving so much support from the industry, Lucie knew it was time to set up her own PR and Brand Partnership Consultancy, where she now works with selective clients from the world of fashion, interiors, homeware, floristry, fine jewellery, Feng Shui, children’s charity, and women’s empowerment, to manage and direct all areas of commercial brand partnerships, collaborations, talent and PR.   

About Lucie